Brickell
Miami’s financial core, Brickell is anchored by high-density office, luxury residential and street-level retail serving a live-work-play audience.
What We're Seeing
Brickell's retail story is largely defined by two anchors operating in complementary lanes: Swire's Brickell City Centre and Mary Brickell Village.
Brickell City Centre — a 5.5M SF mixed-use landmark — sets the premium tone, with 500,000 SF of retail across four levels at near-full occupancy hosting global names like Dior Beauty, Apple, Aritzia, Alo Yoga and Massimo Dutti alongside a robust food and beverage and entertainment lineup.
On the other end of the spectrum, Mary Brickell Village (recently acquired by KIMCO) serves the daily needs of the neighborhood, anchored by Publix and L.A. Fitness with a complementary mix of dining and lifestyle tenants.
Street level tells its own story — a dynamic range from intimate coffee to all day concepts like Maman and Pop-Up Bagels to large-format eatertainment venues like Komodo, Sexyfish, Delilah and the newly opened Amazonico. This day-to-night activation is central to what makes Brickell's retail ecosystem one of Miami's most resilient, maintaining close to full occupancy even as broader Miami-Dade slightly softens.
While the market is mature and stable, ongoing waterfront development, new mixed-use projects and continued land assembly signal that institutional and private capital remain firmly committed to Brickell's long-term retail and lifestyle appeal.
What We're Seeing
Brickell's retail story is largely defined by two anchors operating in complementary lanes: Swire's Brickell City Centre and Mary Brickell Village.
- Brickell City Centre sets the premium tone with ~500K SF of nearly full retail occupancy and global brands like Dior Beauty, Apple, Aritzia, Alo Yoga and Massimo Dutti.
- Mary Brickell Village, now under KIMCO, covers neighborhood needs with Publix, L.A. Fitness and supporting dining and lifestyle tenants.
- Street level fills in the gaps, from coffee and all‑day concepts (Maman, Pop‑Up Bagels) to large‑format venues like Komodo, Sexy Fish, Delilah and Amazonico.
- Consistent day‑to‑night traffic and high occupancy make Brickell one of Miami’s most resilient retail ecosystems.
- Ongoing waterfront and mixed‑use development, plus continued land assembly, signal strong, long‑term conviction from institutional and private capital.
Availability Rate for 1Q26
Average Asking Rent for 1Q26
2025 Average HHI
2025 Visitors
Dominant Segment: Metro Renters
Metro Renters often shop at specialty grocery stores for natural, organic and environmentally conscious products. They tend to go to movies, musicals, bars, clubs and museums.
Secondary Segment: Laptops and Lattes
These consumers tend to shop online for clothing, groceries, household essentials and other goods. Laptops and Lattes residents spend money on travel, entertainment, fine dining and fashion, often owning the latest electronics and accessories.
Drivers and Challenges in the Market
Florida's Densest Urban Core
Brickell holds the highest concentration of office space, residential units, and hotel keys of any trade area in Florida — making it the state's most layered and active urban market.
A Built-In, High-Value Consumer Base
The market attracts young professionals, affluent residents, and high-spending travelers — delivering a consumer base that is both dense and demographically desirable year-round.
Brickell City Centre Hits Its Stride
Brickell City Centre has found its footing as the anchor of the retail market. Like the best of South Florida's malls, it is performing at a high level and drawing strong tenant and consumer interest.
F&B Continues to Lead the Market
Major food and beverage concepts continue to target Brickell, highlighted by the recent debut of Amazonica, the internationally acclaimed restaurant that underscores the market's global appeal.
Westward Infill Raises the Ceiling
Continued vertical development on infill sites to the west will bring new residential density and further strengthen the submarket's already compelling demographics.
Limited Entry Points Outside the Mall
Beyond Brickell City Centre, retail is largely service and food and beverage driven. Options for new retail entry in the broader corridor remain narrow.
Ground Floor Costs Limit the Field
Street-level pricing in Brickell is prohibitive for many uses, effectively narrowing the tenant mix and limiting opportunities for emerging or mid-tier concepts to establish a foothold.
Supply Is Tight — and Getting Tighter
Alternative space above or below grade is scarce. The challenge is compounded by office rents approaching parity with retail, reducing the incentive to convert or repurpose available square footage.
Traffic and Parking Work Against the Market
Despite strong pedestrian dynamics, dense traffic and limited parking create friction for car-dependent visitors and can deter some potential customers from engaging with the market altogether.